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Advertisers Tune In to Net Radio

A full 79% of online radio listeners visit a Web site advertised on their favorite radio station, and 60% have purchased from a Web site.

Among Internet users with an annual household income of at least $100,000, twice as many (18%) listen to online radio as do not (8%).

Source: Arbitron NewMedia/Edison Media Research Internet Study.

Writer: Tom Truman

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