Don’t get too big for your britches

24 Jul, 2015
That’s one of the warnings my Grandpa Huber always gave me, and I’ll wager you heard something similar as you grew up. As a teen-ager, I was pretty smug, and Grandpa’s ...

Your Move — Through the Looking Glass

23 Jul, 2015
“Your Move — Through the Looking Glass” It’s imperative to know what makes you unique and how customers perceive you. Tom ZahniserIf you’re like most entrepreneurial leaders, surviving isn’t enough. You ...

How to Create Your Company’s Identity

23 Jul, 2015
“How to Create Your Company’s Identity” Your company and/or product identity impacts your bottom line. A positive company and product identity enhances your sales and your entire marketing communications plan. This ...

Don’t Put Me on Hold

23 Jul, 2015
“Don’t Put Me on Hold” Speedy customer service is what consumers want from their online services, whether it’s a mortgage lender or wireless-communication vendor, according to a study from Mobius Management ...

Bring ‘em Back

23 Jul, 2015
“Bring ‘em Back” Strategies to keep customers loyal to your business. Repeat business is critical to your company’s success, but the trick is to find out what entices customers to return ...

Predicting Customers’ Purchasing Patterns

23 Jul, 2015
“Predicting Customers’ Purchasing Patterns” You don’t need psychic powers to read your customers’ minds — just a little high-tech help.Customer-relationship-management software uses artificial intelligence and advanced information-modeling techniques to deliver meaningful ...

You Talkin’ to Me?

23 Jul, 2015
“You Talkin’ to Me?” Taking time out to get customer feedback pays off. If you want to know what your customers really think of your company, products and services, ask them.Common ...

Extreme Measures — Seeing Red

23 Jul, 2015
“Extreme Measures — Seeing Red” A red Swingline stapler plays a pivotal role in “Office Space,” a 1999 film. As the dark comedy gained a cult following on video and cable, ...

Complaints? Bring ‘Em On

23 Jul, 2015
“Complaints? Bring ‘Em On” Dale Crownover loves it when customers complain. “A complaint is nothing but an opportunity to improve your business,” stresses the CEO of Texas Nameplate Co. (TNC), a ...

Entrepreneur’s Adviser — In the Know

23 Jul, 2015
“Entrepreneur’s Adviser — In the Know” Question: “How do you maintain current knowledge of markets?”Answer: It’s easy to become isolated while managing day-to-day operations. However, to maintain a phenomenal growth rate, ...