26 Mar, 2017
Ed forms a new company, Happy Day Products Inc., to overcome pricing problems and profit demands between the pet store market and the grocery industry. A few months later, Happy Day ...


25 Mar, 2017
Lowe’s Inc. implements a corporate-wide program to encourage wellness and good health.


25 Mar, 2017
The company opens the Mr. Friendly Pet Store in South Bend, Ind. Although the concept didn’t take off, Ed envisions a chain of franchised pet stores.


25 Mar, 2017
Kitty Litter ads appear in numerous magazines, including Better Homes and Gardens, Cats, American Family, Sunset, American Home, McCall’s, House Beautiful, Ebony, Modern Romances and Parents’.


24 Mar, 2017
Big Rock Valley Farm now consists of 2,400 acres.


24 Mar, 2017
Lowe’s uses six semi tractor trailers to advertise Kitty Litter and Tidy Cat brands while transporting products throughout Illinois, Tennessee, Indiana, Ohio and Michigan. Estimated audience impression is 14 million people ...


24 Mar, 2017
Ed changes the name of his company from Lowe & Lowe to Lowe’s Inc. The new entity handles all pet items, including its flagship product, Kitty Litter. Offices are established in ...


24 Mar, 2017
Ed Lowe is discharged from the Navy and returns to his home in southwest Michigan.ns.


24 Mar, 2017
Ed Lowe joins his father’s business in Marcellus, Mich., selling ice and coal to nearby residents and industrial absorbents to commercial customers, including the Whirlpool, Bendix and Studebaker corporations.


23 Mar, 2017
— The Maricopa plant undergoes a major expansion, including the addition of a 30,000-square-foot warehouse and a completely automated packaging line, which enables it produce 120 tons of finished product per ...