Weigh the mail before you make decisions

24 Jul, 2015
I have a suggestion for entrepreneurs who are daunted by the cost of sophisticated, yet expensive, marketing research: Weigh your mail.My friend Frank owns a Los Angeles-based firm that manufactures and ...

One Big Client Isn’t Better

24 Jul, 2015
“One Big Client Isn’t Better” Blood, sweat and lawyer cum receptionist put Idamar into the black. After a rocky start and a lot of persistence, Linda Spradley Bodden’s business is now ...

How to Grow From Lost Business

24 Jul, 2015
“How to Grow From Lost Business” During her first four years running her public relations firm, Terrie Williams could proudly claim Eddie Murphy as her client. As founder and president of ...

Advertising is a reminder — selling is the real issue

24 Jul, 2015
It’s tempting for an entrepreneur to dump a bunch of money into advertising to tell the world about his new product. And though I agree that it is important to spread ...

Don’t Be a Pawn of Perception

24 Jul, 2015
“Don’t Be a Pawn of Perception” Alvin Bell Jr., president of Big Pawn Inc. and Freeman Jewelers Inc., wants to grow his Chicago-based businesses further, but licensing and public-relations obstacles stand ...

Using His Noodle: Pasta pro Richard Thompson pushes the American Italian Pasta Company to number two with clever cost-cutting measures

24 Jul, 2015
“Using His Noodle: Pasta pro Richard Thompson pushes the American Italian Pasta Company to number two with clever cost-cutting measures” American Italian Pasta Company went from zero to $371 million market ...

To score success, you must be willing to make mistakes

24 Jul, 2015
Remember Chicken Litter? I’m not surprised; it got about as far off the ground as a hen in flight. But without it, there might never have been a Kitty Litter, which ...

Plain Talk from Ed Lowe — ‘Sometimes you have to work with an idea to realize its potential. I doubt whether the prehistoric entrepreneur dashed into his cave yelling, ‘I’ve just discovered fire; let’s grill some ribs!” — Ed Lowe

24 Jul, 2015

When a cow chases you…

24 Jul, 2015
There’s much you need to know to make your dreams come true, but as an entrepreneur one of the most important, and perhaps difficult, is this: Focus.Learning, or rather training yourself, ...

Never call time out when you’re winning

24 Jul, 2015
Everybody knows the fable of the Tortoise and the Hare, and what happened to the rabbit when he stopped to rest on his cotton-tailed laurels. Well, I should have listened to ...