Research is only as good as the person doing It

24 Jul, 2015
Plain Talk from Ed Lowe — Research is Only as Good as the Person Doing It

Determining the Real Costs of Lead Generation — and Making It Work

24 Jul, 2015
“Determining the Real Costs of Lead Generation — and Making It Work” Keys to a successful marketing program: targeted audience, sharp appearance, valuable offer. When you buy a newspaper or a ...

It’s a Small World After All

24 Jul, 2015
“It’s a Small World After All” Getting started: a primer on international trade. When you boil it down, international trade is merely another form of market expansion. Yet selling products and ...

Join the E-Commerce Revolution — Free

24 Jul, 2015
“Join the E-Commerce Revolution — Free” Many small businesses view the Internet as a place to level the playing field against larger competitors. Yet less than 5% of U.S.-based small businesses ...

Don’t get too big for your britches

24 Jul, 2015
That’s one of the warnings my Grandpa Huber always gave me, and I’ll wager you heard something similar as you grew up. As a teen-ager, I was pretty smug, and Grandpa’s ...

Your Move — Through the Looking Glass

23 Jul, 2015
“Your Move — Through the Looking Glass” It’s imperative to know what makes you unique and how customers perceive you. Tom ZahniserIf you’re like most entrepreneurial leaders, surviving isn’t enough. You ...

How to Create Your Company’s Identity

23 Jul, 2015
“How to Create Your Company’s Identity” Your company and/or product identity impacts your bottom line. A positive company and product identity enhances your sales and your entire marketing communications plan. This ...

Don’t Put Me on Hold

23 Jul, 2015
“Don’t Put Me on Hold” Speedy customer service is what consumers want from their online services, whether it’s a mortgage lender or wireless-communication vendor, according to a study from Mobius Management ...

Bring ‘em Back

23 Jul, 2015
“Bring ‘em Back” Strategies to keep customers loyal to your business. Repeat business is critical to your company’s success, but the trick is to find out what entices customers to return ...

Predicting Customers’ Purchasing Patterns

23 Jul, 2015
“Predicting Customers’ Purchasing Patterns” You don’t need psychic powers to read your customers’ minds — just a little high-tech help.Customer-relationship-management software uses artificial intelligence and advanced information-modeling techniques to deliver meaningful ...