Lillian Vernon’s Million-Dollar Mistake

17 Jun, 2015
A fantastic failure taught this consummate catalog entrepreneur as much, if not more than, her many successes.

Learning What Your Real Customers Really Want

17 Jun, 2015
You'll be more successful by getting in touch with end users — the people who really use your product.

Know When to Walk Away

17 Jun, 2015
Get your biggest profits by ditching your biggest client? It may sound crazy but that's exactly what Julia Zimmer did.

Join the E-Commerce Revolution — Free

17 Jun, 2015
Digital Library > Defining and Serving a Market > Electronic commerce “Join the E-Commerce Revolution — Free” Many small businesses view the Internet as a place to level the playing field ...

Is Bigger Better?

17 Jun, 2015
Digital Library > Defining and Serving a Market > Business conditions “Is Bigger Better?” In our consumer-driven society, Americans demand more value for their dollars, which puts size in the spotlight. ...

If It Ain’t Broke …

17 Jun, 2015
Digital Library > Defining and serving a market > Differentiating your company “If It Ain’t Broke …” Mary Kay Ash, founder of Mary Kay Cosmetics, prides herself on being receptive to ...

If You Can’t Beat ‘Em, Join ‘Em

17 Jun, 2015
Standard Candy's revenues jump 30% through contract manufacturing.

IEGC releases new study on job creation

17 Jun, 2015
Traditionally researchers have looked at either absolute growth or relative growth to evaluate how businesses are expanding. Yet there is a third metric, sustained growth (the number of times a company ...

How to Recruit and Hire for Better Results

17 Jun, 2015
A well-selected workforce is key to growing your business. You can improve your business by sharpening your recruiting and hiring techniques — where and how to look for qualified people, how ...

How to Gain a Competitive Edge

17 Jun, 2015
Examine your business and its key operations, policies and relationships with customers to determine what you should work on to compete more effectively.