Bring ‘em Back

23 Jul, 2015
“Bring ‘em Back” Strategies to keep customers loyal to your business. Repeat business is critical to your company’s success, but the trick is to find out what entices customers to return ...

Predicting Customers’ Purchasing Patterns

23 Jul, 2015
“Predicting Customers’ Purchasing Patterns” You don’t need psychic powers to read your customers’ minds — just a little high-tech help.Customer-relationship-management software uses artificial intelligence and advanced information-modeling techniques to deliver meaningful ...

You Talkin’ to Me?

23 Jul, 2015
“You Talkin’ to Me?” Taking time out to get customer feedback pays off. If you want to know what your customers really think of your company, products and services, ask them.Common ...

Extreme Measures — Seeing Red

23 Jul, 2015
“Extreme Measures — Seeing Red” A red Swingline stapler plays a pivotal role in “Office Space,” a 1999 film. As the dark comedy gained a cult following on video and cable, ...

Complaints? Bring ‘Em On

23 Jul, 2015
“Complaints? Bring ‘Em On” Dale Crownover loves it when customers complain. “A complaint is nothing but an opportunity to improve your business,” stresses the CEO of Texas Nameplate Co. (TNC), a ...

Entrepreneur’s Adviser — In the Know

23 Jul, 2015
“Entrepreneur’s Adviser — In the Know” Question: “How do you maintain current knowledge of markets?”Answer: It’s easy to become isolated while managing day-to-day operations. However, to maintain a phenomenal growth rate, ...

‘Tough Sales,’ ‘Big Growth,’ ‘We’re Dying’

23 Jul, 2015
As we approach the new millennium, what are entrepreneurs thinking about? Where do they see their businesses going?

How Ben & Jerry’s Iced Early Rival to Survive

23 Jul, 2015
“How Ben & Jerry’s Iced Early Rival to Survive” When ice cream entrepreneurs Ben Cohen and Jerry Greenfield first expanded beyond their Vermont home, they received a chilly reception.Haagen-Dazs, which owned ...

Marketing by Creativity: A Case History: “Anatomy of a Winning Ad Campaign”

23 Jul, 2015
“Marketing by Creativity: A Case History: “Anatomy of a Winning Ad Campaign”” Intertwining your marketing and public relations efforts can lead to synergies that neither activity could accomplish independently. This article ...

Operations and Technology Random article ERC — Defining and Serv

23 Jul, 2015
“Cheaper Web Ads Add Up to Growth” Internet advertising will soon become much more attractive to entrepreneurial businesses, indicates a new report from Forrester Research Inc.There are two main reasons. First, ...