New Funding Sources for Minority-Owned Firms

17 Jun, 2015
Digital Library > Building and Inspiring an Organization > Minority-owned firms “New Funding Sources for Minority-Owned Firms” One of the first hurdles that minority-owned firms face is financing. In a 1999 ...

Modem Media Adapts to a Merger and Comes out on Top

17 Jun, 2015
Modem Media, a rapidly-expanding web advertising company purchased by True North Communications, adjusted to its new role and kept its identity, as reflected in this discussion with G.M. O'Connell, Bob Allen, ...

Making Mistakes Can Make Money

17 Jun, 2015
Digital Library > Building and Inspiring an Organization > Success factors “Making Mistakes Can Make Money” There are two kinds of mistakes: those you make yourself and those that just happen. ...

Management by ‘Storying Around’

17 Jun, 2015
David Armstrong takes a novel approach to communication.

Let’s Make a Deal: Bartering For Products and Services

17 Jun, 2015
Bartering offers more marketing exposure while conserving cash.

Lillian Vernon’s Million-Dollar Mistake

17 Jun, 2015
A fantastic failure taught this consummate catalog entrepreneur as much, if not more than, her many successes.

Learning What Your Real Customers Really Want

17 Jun, 2015
You'll be more successful by getting in touch with end users — the people who really use your product.

Know When to Walk Away

17 Jun, 2015
Get your biggest profits by ditching your biggest client? It may sound crazy but that's exactly what Julia Zimmer did.

Join the E-Commerce Revolution — Free

17 Jun, 2015
Digital Library > Defining and Serving a Market > Electronic commerce “Join the E-Commerce Revolution — Free” Many small businesses view the Internet as a place to level the playing field ...

Is Bigger Better?

17 Jun, 2015
Digital Library > Defining and Serving a Market > Business conditions “Is Bigger Better?” In our consumer-driven society, Americans demand more value for their dollars, which puts size in the spotlight. ...