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Advertising is a reminder — selling is the real issue

It’s tempting for an entrepreneur to dump a bunch of money into advertising to tell the world about his new product. And though I agree that it is important to spread the word, a ton of great ads won’t help if your product isn’t front and center on the shelves where people can buy it.I learned this right from the start with my Kitty Litter, which was a totally new concept back in 1947.

Don’t Be a Pawn of Perception

“Don’t Be a Pawn of Perception” Alvin Bell Jr., president of Big Pawn Inc. and Freeman Jewelers Inc., wants to grow his Chicago-based businesses further, but licensing and public-relations obstacles stand in his way. Alvin Bell Jr., president of Big Pawn Inc. and Freeman Jewelers Inc., wants to grow his Chicago-based businesses further, but licensing and public-relations obstacles stand in…

Using His Noodle: Pasta pro Richard Thompson pushes the American Italian Pasta Company to number two with clever cost-cutting measures

“Using His Noodle: Pasta pro Richard Thompson pushes the American Italian Pasta Company to number two with clever cost-cutting measures” American Italian Pasta Company went from zero to $371 million market value in ten years by making inexpensive pasta using production efficiencies learned in Italy. This description of the company’s rise is based on a discussion with its founder, Richard…

To score success, you must be willing to make mistakes

Remember Chicken Litter? I’m not surprised; it got about as far off the ground as a hen in flight. But without it, there might never have been a Kitty Litter, which revolutionized life for pet owners and earned me more than a few dollars in the process.I was in my 20s, laboring in my father’s sand and gravel business, and chafing to climb out of the rut we seemed to be in. When my father started buying crumbled clay to use as an industrial oil and grease absorbent, I looked for other ways to use the material. One day, I was talking to a guy about nesting chickens, and the Big Idea kicked in.

Plain Talk from Ed Lowe — ‘Sometimes you have to work with an idea to realize its potential. I doubt whether the prehistoric entrepreneur dashed into his cave yelling, ‘I’ve just discovered fire; let’s grill some ribs!” — Ed Lowe

[vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/2″][vc_column_text]Our panel of entrepreneurs responds …Better, faster, smarter When I read this quote, I immediately recalled the beginnings of my business (which trains people to become professional coaches). I began with five individuals, training one at a time over the phone. After using this tedious, extremely labor-intensive process for awhile, it dawned on me that I…

When a cow chases you…

There’s much you need to know to make your dreams come true, but as an entrepreneur one of the most important, and perhaps difficult, is this: Focus.Learning, or rather training yourself, to focus on one project, one goal, one dream at a time is key to your ultimate success.

Delivering Passion, Dedication … and Profits

“Delivering Passion, Dedication … and Profits” Dan Maginn, Douglas Stockman, Jamie Darnell and David Dowell started architectural firm El Dorado Inc., Kansas City, Mo., in 1996 to create smaller-scale projects from schematic design through construction. The firm wildly exceeded revenue goals in 2000 — $894,000 — more than double what they anticipated. Revenue goals for 2001 exceed $1 million, but…