Advertising is a reminder — selling is the real issue
It’s tempting for an entrepreneur to dump a bunch of money into advertising to tell the world about his new product. And though I agree that it is important to spread the word, a ton of great ads won’t help if your product isn’t front and center on the shelves where people can buy it.I learned this right from the start with my Kitty Litter, which was a totally new concept back in 1947.