• 800-232-LOWE (5693)
  • info@lowe.org
  • 58220 Decatur Road Cassopolis, MI 49031

Don’t Buy What You Already Own

If you’re considering an acquisition to help grow your company, look for deals that offer complementary expertise, advises John M. Cook, CEO of The Profit Recovery Group, an Atlanta-based company that provides recovery audit services. When Cook purchased The Profit Recovery Group in 1991, it was making about $5 million in annual sales. That figure grew to $202.8 million in…

Advertisers Tune In to Net Radio

If you use radio in your marketing, try maximizing your impact with the Internet to reach “Streamies” — online “Net radio” listeners who are highly responsive to “dot-com” advertisements and buy more on the Web than Internet users who are not listening online.