Taking the Overseas Plunge: How to Make Exporting Pay Off
Exporting your products can be lucrative or disastrous. Avoid mistakes with a systematic approach to entering the global market.
Exporting your products can be lucrative or disastrous. Avoid mistakes with a systematic approach to entering the global market.
Nineteen solid suggestions for bringing your schmoozing skills up to snuff.
Besides helping others, corporate philanthropy has significant internal rewards.
Business plan vs. strategic plan: There is a difference.
A ‘sticky’ Web site keeps customers clamoring for more.
The author, a banker, dispenses some straightforward advice for keeping your business on the straight and narrow. Several common pitfalls are pointed out, with strategies for avoidance. Includes discussion on such topics as finance, management, planning, family, and lack of focus.
Focus on the process, and the outcome will take care of itself
Some brick-and-mortar businesses are open 24-7. Have you considered the growth possibilities that would offer your business? It may open up a whole new sales channel. It may just be too costly. We’ll help you sort it all out.
Digital Library > Building and Inspiring an Organization > Strategic planning “Staying on Your Strategic Course” A lot of companies have a strategic plan, but don’t deploy it properly, says Dale Crownover, president and chief executive officer of Texas Nameplate Co., a Dallas-based manufacturer of equipment nameplates that generates about $4.5 million in annual revenues. Identify your drivers. Get started…
Digital Library > Defining and Serving a Market > Advertising, general “Something to Be Said for Redheads” Quick, now. What color dominates the product packaging of big-name consumer goods marketers? Coca-Cola, Campbell’s, Oscar Mayer and Betty Crocker all rely on red, red and more red to tempt customers at the point of purchase. In the food arena, at least, red…