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Staying on Your Strategic Course

Digital Library > Building and Inspiring an Organization > Strategic planning “Staying on Your Strategic Course” A lot of companies have a strategic plan, but don’t deploy it properly, says Dale Crownover, president and chief executive officer of Texas Nameplate Co., a Dallas-based manufacturer of equipment nameplates that generates about $4.5 million in annual revenues. Identify your drivers. Get started…

Something to Be Said for Redheads

Digital Library > Defining and Serving a Market > Advertising, general “Something to Be Said for Redheads” Quick, now. What color dominates the product packaging of big-name consumer goods marketers? Coca-Cola, Campbell’s, Oscar Mayer and Betty Crocker all rely on red, red and more red to tempt customers at the point of purchase. In the food arena, at least, red…