Some brick-and-mortar businesses are open 24-7. Have you considered the growth possibilities that would offer your business? It may open up a whole new sales channel. It may just be too costly. We’ll help you sort it all out.
Digital Library > Building and Inspiring an Organization > Strategic planning “Staying on Your Strategic Course” A lot of companies have a strategic plan, but don’t deploy it properly, says Dale Crownover, president and chief executive officer of Texas Nameplate Co., a Dallas-based manufacturer of equipment nameplates that generates about $4.5 million in annual revenues. Identify your drivers. Get started…
Digital Library > Defining and Serving a Market > Advertising, general “Something to Be Said for Redheads” Quick, now. What color dominates the product packaging of big-name consumer goods marketers? Coca-Cola, Campbell’s, Oscar Mayer and Betty Crocker all rely on red, red and more red to tempt customers at the point of purchase. In the food arena, at least, red…
High gear isn’t the only gear in running your business. In fact, it’s probably not the best gear.
Word-of-mouth advertising is a great promotional tool for goods, products, or services. Testimonial letters from satisfied customers are a powerful way of leveraging the control of advertising with unsolicited endorsements. Tips on effectively using testimonial letters and getting the permission of the correspondents are contained in this document.
How a dynamic duo enriches both parties and actually propels business, personal growth.
A primer on ESOPs is presented. What are the benefits? What are the costs?
Easing out of operations is a difficult transition that involves structural and behavioral changes.
Being able to relate outside observations to your business is a powerful leadership tool.
During startup — before most entrepreneurs have a healthy cash flow — small business owners can be crippled by the ever-present risk of claims against their assets by trade vendors, the landlord, the bank lender, and even personal injury plaintiffs. This article discusses some of the legal entities that can help business owners build a personal asset shield.