How to Establish a Public Relations Campaign

1 Jan, 2000
As you launch and grow your business, one of the most tricky and misunderstood challenges involves public relations. While handling the media and releasing information in a crisis is one aspect ...

How to Analyze Your Business Using Financial Ratios

1 Jan, 2000
Using a sample income statement and balance sheet, this guide shows you how to convert the raw data on financial statements into information that will help you manage your business_

How to Analyze Profitability

1 Jan, 2000
Although the pride of ownership and career satisfaction are healthy goals, the most likely reason you started your business was to generate profits. This guide introduces you to several methods for ...

How to Coach for Improved Performance

1 Jan, 1996
Make the most of your most valuable resource — people. This innovative approach to solving performance problems presents a coaching model and creative coaching techniques for managers to use in developing ...

How to Write a Sales Proposal

1 Jan, 1996
Writing a sales proposal is a very important step in gaining a new client, or selling to a current one. This guide teaches you sales proposal techniques that will effectively demonstrate ...

How to Write a Sales Letter

1 Jan, 1996
A primary and widely-used form of communication, a sales letter is a marketing tool that can build your client base and increase your sales. This guide will take you step-by-step through ...

How to Qualify Leads and Prospects

1 Jan, 1996
How to find good-quality sales leads? Qualifying leads and prospects is an important first step for anyone's sales process. You need to know where to go for leads, how to get ...

How to Prepare a Profit and Loss (Income) Statement

1 Jan, 1996
A Profit and Loss (P & L) or income statement measures a company's sales and expenses over a specified period of time. You can use this guide to create a profit ...

How to Prepare a Cash Flow Statement

1 Jan, 1996
A cash flow statement is important to your business because it can be used to assess the timing, amount and predictability of future cash flows and it can be the basis ...

How to Prepare a Cash Budget

1 Jan, 1996
At its most basic level, a budget is a plan for owners and managers to achieve their goals for the company during a specific time period. Learn the fundamental concepts of ...