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So You Want to Go Public?

This seven-step outline of the process of Initial Public Offerings is based on the book Going Public, by Frederick D. Lipman. It is accompanied by commentary from three CEOs who have accomplished IPOs: Al Scheid, Scheid Vineyards; Brenda Hall, Hall, Kinion & Associates; and Sky Dalton, Earthlinkt

Why Press Releases Fail

Digital Library > Defining and Serving a Market > Press releases “Why Press Releases Fail” Most press releases are immediately filed — in the trash can. There are a number of reasons your "news" never makes it to print or broadcast. A few of the most common reasons for failure include: The "news" is not newsworthy.Press releases are not advertisements…