Nifty Products Aren’t Enough

23 Jul, 2015
“Nifty Products Aren’t Enough” ‘Value added’ may be an overused buzzword — but it’s an important one if you want to be a market leader. It’s not enough to have a ...

Armstrong’s Secret Weapon: Creativity

23 Jul, 2015
“Armstrong’s Secret Weapon: Creativity” When advised to “loosen up,” a sales manager at Armstrong International dreamed up an imaginative Christmas card: He was photographed in a Santa Claus suit sitting on ...

Staying Power: How to Ensure Your Company’s Longevity

23 Jul, 2015
“Staying Power: How to Ensure Your Company’s Longevity” Reporting from a nation-wide survey of 100 successful small business owners, Entrepreneurial Edge editors point out some of the factors that helped keep ...

Creativity depends on attention to purpose as much as the results. The ‘why’ always comes before the ‘how.’

23 Jul, 2015
Our panel of entrepreneurs responds …Creativity with purpose Vision can be defined as creativity with purpose. Knowing why your offering has value allows you to figure out how to best accomplish ...

Entrepreneur’s Adviser — Know Thyself

23 Jul, 2015
“Entrepreneur’s Adviser — Know Thyself” Question: “How do I define my core competencies?”Answer: Market timing and competition have left no time for company wanderings into areas of marginal competency or fuzzy ...

They Won’t Throw Tomatoes… But It’ll Probably Hurt Just as Much

23 Jul, 2015
“They Won’t Throw Tomatoes… But It’ll Probably Hurt Just as Much” There are some basic variables in successful public speaking. This article recounts them and offers advice on mastering these variables ...

Extreme Measures — When No Plan Is the Best Plan

23 Jul, 2015
“Extreme Measures — When No Plan Is the Best Plan” In preparation for an extended sailing trip, business owner Tom Richman meticulously plotted charts, outlining an ambitious schedule of times, ports ...

On the Network: The Best Person to Market Your Business Is…You!

22 Jul, 2015
“On the Network: The Best Person to Market Your Business Is…You!” Tips on networking include ideas for maximizing the value of contacts and sales leads. I’m always amazed how many folks ...

Partner Power!

22 Jul, 2015
“Partner Power!” Taking on a financial partner not only solved a space problem for Sheryl McCaleb but also created a valuable new asset. In 1997, just two years after launching her ...

Your Move — 5 Truths About Growth

22 Jul, 2015
“Your Move — 5 Truths About Growth” I believe our economic well-being depends on increasing the number of growth companies. Growing companies create jobs, and jobs help create self-sufficient people in ...