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How to Expand Your Business Through New Market Development

“How to Expand Your Business Through New Market Development” Planning and implementing a growth strategy to develop new markets and expand your business before your current market flattens out will not only help your business survive tough times, it could also give you a considerable edge_ WHAT TO EXPECTYour business market, like everything else, will change with time. As your…

Don’t Break Your Promises!

“Don’t Break Your Promises!” — points out the importance of keeping the promises made in advertising, telemarketing, and product literature. Some businesses bank on advertising, and some invest in top sales talent. Others compete on size, price or location. Yet, all too many neglect a valuable marketing tool available to everyone: kept promises.These begin with advertising claims. Copywriting experts warn…

Staying Power: How to Ensure Your Company’s Longevity

“Staying Power: How to Ensure Your Company’s Longevity” Reporting from a nation-wide survey of 100 successful small business owners, Entrepreneurial Edge editors point out some of the factors that helped keep these businesses in business and growingn The statistics seem grim: more than half of this year’s startup businesses will fold within three years; 75 percent won’t last five years….

Creativity depends on attention to purpose as much as the results. The ‘why’ always comes before the ‘how.’

Our panel of entrepreneurs responds …Creativity with purpose Vision can be defined as creativity with purpose. Knowing why your offering has value allows you to figure out how to best accomplish success. Entrepreneurs who stick to their core value proposition become the opposite of myopic — they adapt the “how” to their focused goal. The positive perspective on the scientific…

Entrepreneur’s Adviser — Know Thyself

“Entrepreneur’s Adviser — Know Thyself” Question: “How do I define my core competencies?”Answer: Market timing and competition have left no time for company wanderings into areas of marginal competency or fuzzy focus — either of which can take you out of the game. Specifically define what your business does and its customer value proposition. As a company grows, it hires…

They Won’t Throw Tomatoes… But It’ll Probably Hurt Just as Much

“They Won’t Throw Tomatoes… But It’ll Probably Hurt Just as Much” There are some basic variables in successful public speaking. This article recounts them and offers advice on mastering these variables to better ensure success in addressing an audience. Not every presentation is going to come off as successfully as you’d like. You have bad days and so does your…

Extreme Measures — When No Plan Is the Best Plan

“Extreme Measures — When No Plan Is the Best Plan” In preparation for an extended sailing trip, business owner Tom Richman meticulously plotted charts, outlining an ambitious schedule of times, ports and dates.”With firm control — that’s how I ran my professional life. Not surprisingly, that’s how I would run my cruise,” Richman says. But winds repeatedly blew him off…