A New Diagnosis for Health-care Marketing
Electronic health care presents new opportunities — and challenges. These product launching tips aren’t just for medical products.
Writing and Distributing a Press Release
Press releases are an important part of your company’s overall public relations strategy. A concise, targeted press release can lead to media attention, increased sales and an enhanced public presence for your company.
Taking the Overseas Plunge: How to Make Exporting Pay Off
Exporting your products can be lucrative or disastrous. Avoid mistakes with a systematic approach to entering the global market.
Staying Open Around the Clock
Some brick-and-mortar businesses are open 24-7. Have you considered the growth possibilities that would offer your business? It may open up a whole new sales channel. It may just be too costly. We’ll help you sort it all out.
Something to Be Said for Redheads
Digital Library > Defining and Serving a Market > Advertising, general “Something to Be Said for Redheads” Quick, now. What color dominates the product packaging of big-name consumer goods marketers? Coca-Cola, Campbell’s, Oscar Mayer and Betty Crocker all rely on red, red and more red to tempt customers at the point of purchase. In the food arena, at least, red…