How to Identify Your Brand
More than marketing: Branding attracts workers, sets direction.
More than marketing: Branding attracts workers, sets direction.
Creating a Web site is easy. Creating a Web site that sells is something much more difficult. As a small part of e-business, learn key strategies that will help your e-commerce site grow.
Few companies closely analyze the results of marketing campaigns yet a tremendous amount of money goes into marketing. Learn how to evaluate some of these numbers.
No matter how successful you’ve become, it all still comes down to sales. How’s your pitch these days? Has it gotten stale because you have gotten busier with other demands?
Centaur Zone Café, a chic coffeehouse in Honolulu, closed its doors just a year after the grand opening. Sealing the fledgling café’s fate were a number of unfortunate circumstances and errors in judgment, according to Sam Sloan, business consultant and president of Small Business Hawaii:
Segment and target your way to optimized marketing that produces sales.