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Ten Critical Elements of a Winning Business Plan

The financial experts agree: the business plan is the most crucial element of a loan application. Regardless of what type of investor you approach — a traditional bank lender, venture capitalist, angel, or any of the many others — before they even consider your loan request, they will want to review your business plan. In this article from Entrepreneurial Edge Magazine, Tom Canfield, president of the Enterprise Corporation of Pittsburgh, says these ten questions should be answered in your business plan.

Tap the Co-op Fund

Digital Library > Defining and Serving a Market > Advertising, general “Tap the Co-op Fund” Co-op advertising programs are a cost-sharing arrangement between manufacturers and retailers to stretch advertising dollars. Collectively, manufacturers earmark about $30 billion annually for co-op ads. However, much of the money goes unused, reports the Yellow Pages Publishers Association (YPPA). Co-op opportunities are available in every…

Streamlined E-Procurement

Digital Library > Defining and Serving a Market > Electronic commerce “Streamlined E-Procurement” If you do business with large corporations — or hope to — listen up: U.S. business-to-business e-commerce will hit $2.7 trillion in 2004, reports Forrester Research. In its survey of Fortune 1000 executives, more than 90% had plans to buy and sell on the Internet. Chalk up…