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Satellite TV Training

Digital Library > Human Resources Management > Training “Satellite TV Training” Give your business a competitive edge through continuous employee training. PBS’ "The Business Channel" (TBC) allows employers to bring its training to their location or send employees to partner sites nationwide for instruction. The satellite learning sessions cover topics such as how to recruit, teach and keep talented workers,…

Resource for Emerging Philanthropics

Digital Library > Building and Inspiring an Organization > Philanthropy “Resource for Emerging Philanthropics” An emerging generation of entrepreneurs is transforming the world of philanthropy — making news with sizable donations or establishing foundations. "Giving Back," a 45-minute video, outlines what successful entrepreneurs should consider when forming a charitable entity. Produced by The Ewing Marion Kauffman Foundation, the video features…

Retain Customers by Helping Your Help Desk

Digital Library > Defining and Serving a Market > Customer service “Retain Customers by Helping Your Help Desk” Nothing is a bigger turn-off for customers than an unhelpful help desk. Shape up your customer service by getting in touch with the Help Desk Institute. The Help Desk Institute, a Colorado Springs, Colo.-based organization for service and support professionals, has formed…

Replicating Retail Success

Digital Library > Building and Inspiring an Organization > Strategic planning “Replicating Retail Success” Melissa Warren and her business partner, Susan Southwick, own and operate Animal Spirit, a haven for pet lovers in Cambridge, Mass. In addition to trimming nails and shearing fur, Animal Spirit provides animal-health resources and sells pet food and accessories. Indeed, Animal Spirit has become somewhat…

Reaching the Decision-Makers

Digital Library > Building and Inspiring an Organization > Networking “Reaching the Decision-Makers” Question: “Who are the decision-makers, and how do we get to them? Secondly, what are the real needs of these people, and how do we address their needs more quickly?” Answer: In most companies, there is a sales organization and a separate marketing organization, headed by two…