Digital Library and Entrepreneur’s Resource Center Articles

Predicting Customers’ Purchasing Patterns

17 Jun, 2015
Digital Library > Defining and Serving a Market > Customer relationship management (CRM) “Predicting Customers’ Purchasing Patterns” You don’t need psychic powers to read your customers’ minds — just a little ...

Priceless Competition

17 Jun, 2015
When a competitor threatened his company's survival, Wayne Hampton struck back with research, innovation — and success.

Plant Expansion Brews Double Sales

17 Jun, 2015
At a crossroads for growth, Geoff and Marcy Larson tapped staff and customers — early and often — to follow $10MM dream.

Plotting Strategy? Get Your Hands Dirty

17 Jun, 2015
Bypass lofty theory for experimentation.

Possessing Your Power — A Series on Getting What You Want

17 Jun, 2015
Oftentimes, the seed of power is self-esteem. This document analyzes power and the psychological forces that can add or detract from it. Practical advice on bolstering your self-esteem and feelings of ...

Start with your head, leave with your heart

17 Jun, 2015
This may be the last thing on your mind right now, but unless you’re carried out in a box, all entrepreneurs eventually must leave what they started. That’s what I did ...

Pondering: going one-on-one with yourself

17 Jun, 2015
Think back to when you launched your business. I doubt whether you dashed out and did it on a whim. You probably considered and reconsidered a million different areas: your product ...

You Have to Know When You Can’t Open the Mail Anymore; Learn to Delegate

17 Jun, 2015
This column is one in a series that invites contemporary entrepreneurs to agree, disagree and generally reflect on some of the beliefs of Edward Lowe, an entrepreneur who "brought the cat ...

Sometimes you have to work with an idea to realize its potential. I doubt whether the prehistoric entrepreneur dashed into his cave yelling, ‘I’ve just discovered fire; let’s grill some ribs!

17 Jun, 2015
This column is one in a series that invites contemporary entrepreneurs to agree, disagree and generally reflect on some of the beliefs of Edward Lowe, an entrepreneur who "brought the cat ...

People Skills: A New Yardstick for Growth

17 Jun, 2015
Emotional intelligence can help gauge workplace success.