Digital Library > Defining and Serving a Market > Telemarketing “Script Tips to Win Telemarketing Results” You may consider telemarketing as a method for boosting sales, but it’s not to be taken lightly. Telemarketing without a script is like driving without brakes. If you’re determined to take phone sales into your hands, keep these tips in mind: Use a one-page…
Employee training will keep your company on the fast track.
Digital Library > Acquiring and Managing Finances > Cash management “When Trade Discounts are a Bad Idea” Before you accept a trade discount, take a moment to consider that discounts are, essentially, loans. The trick is determining whether it’s beneficial to you. Rule of thumb: Trade discounts of 1% or more are worth taking advantage of when suppliers’ full payment…
Web chat originated as a community builder, allowing people to communicate in real time over the Internet. Yet the technology has also become an important customer service tool in the e-commerce arena.
Digital Library > Human Resources Management > Employee development “Bringing Online Education to Employees” If you can’t send your employees to school, bring school to them. Nearly half of all U.S. colleges and universities now offer classes taught by audio, video or over the Internet, according to a new U.S. Department of Education study. Between the school years 1994-95 and…
Digital Library > Building and Inspiring an Organization > Risk management “Disaster Recovery” If flooding, fire, earthquake or another natural disaster struck your business, how would you bounce back? Check out "How to Survive a Catastrophe," a free guide on how to develop a catastrophe recovery plan. Send your request with a SASE to Insurance Information Institute, 110 William Street,…
Educating employees isn’t enough; you’re also responsible for outsiders.
Before you decide to move, expand or relocate your business, check out this Quick-Read to learn what really matters as you make your decisions.
Savvy entrepreneurs won’t ignore the financial benefits of multicultural marketing. This Quick-Read will provide you with ways to attract minority customers.
John Ermatinger embraces risk-taking philosophy; Industrial Control’s revenues double within two years.