Digital Library and Entrepreneur’s Resource Center Articles

Marketing by Creativity: A Case History: “Anatomy of a Winning Ad Campaign”

23 Jul, 2015
“Marketing by Creativity: A Case History: “Anatomy of a Winning Ad Campaign”” Intertwining your marketing and public relations efforts can lead to synergies that neither activity could accomplish independently. This article ...

Operations and Technology Random article ERC — Defining and Serv

23 Jul, 2015
“Cheaper Web Ads Add Up to Growth” Internet advertising will soon become much more attractive to entrepreneurial businesses, indicates a new report from Forrester Research Inc.There are two main reasons. First, ...

Ad-agency Essentials: CEO Strategies

23 Jul, 2015
When to engage ad professionals and how to use them.

Defining and Serving a Market

23 Jul, 2015

Don’t Break Your Promises!

23 Jul, 2015
“Don’t Break Your Promises!” — points out the importance of keeping the promises made in advertising, telemarketing, and product literature. Some businesses bank on advertising, and some invest in top sales ...

CEO’s Journal: Balancing the Work/Life Scale

23 Jul, 2015
To build your company, you often have to grow personally. This department tracked three entrepreneurs’ journal entries through the first half of 2003. To display the other stories, enter “ceo journal” ...

Staying Power: How to Ensure Your Company’s Longevity

23 Jul, 2015
“Staying Power: How to Ensure Your Company’s Longevity” Reporting from a nation-wide survey of 100 successful small business owners, Entrepreneurial Edge editors point out some of the factors that helped keep ...

If you don’t love it, you’ll probably leave it

23 Jul, 2015
nce after I spoke at a college commencement ceremony, a young graduate approached me with a question. “Mr. Lowe,” she asked, “since you’ve become a successful entrepreneur, I’d like to ask ...

Remember what business you’re in

23 Jul, 2015
When people ask you about the nature of your business, do you answer correctly? This may seem hard to believe, but I maintain that many entrepreneurs don’t truly understand what business ...

Creativity depends on attention to purpose as much as the results. The ‘why’ always comes before the ‘how.’

23 Jul, 2015
Our panel of entrepreneurs responds …Creativity with purpose Vision can be defined as creativity with purpose. Knowing why your offering has value allows you to figure out how to best accomplish ...