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Totally Outrageous Customer Service

Digital Library > Defining and Serving a Market > Customer service “Totally Outrageous Customer Service” Sometimes it pays to make sure your customers are satisfied. Grocery concern Stew Leonard’s received a $40 food order to accommodate 20 people at a luncheon. When the order was placed, the chef suggested that more food was needed, but the suggestion was not taken….

Selling Without Slip-Ups: 9 Turn-Offs to Avoid

Digital Library > Defining and Serving a Market > Sales techniques “Selling Without Slip-Ups: 9 Turn-Offs to Avoid” Sometimes it’s what you don’t do that counts. Below are a few turn-offs that could cost you a valuable sale: Poor grooming. Smoking. Knocking anyone, especially competitors. To outsiders, it looks like the competitor may be better than you — and your…

Focus on Fitness for a Better Bottom Line

Digital Library > Human Resources Management > Health care “Focus on Fitness for a Better Bottom Line” Want a healthier bottom line? Invest in your workers’ health. Corporations are doing a lackluster job of managing employees’ health, say 40% of human resource executives in top companies surveyed by Towers Perrin. Heart disease, stress and depression will have increasing impact on…

Cheaper Web Ads Add Up to Growth

Digital Library > Defining and Serving a Market > Advertising, general “Cheaper Web Ads Add Up to Growth” Internet advertising will soon become much more attractive to entrepreneurial businesses, indicates a new report from Forrester Research Inc. There are two main reasons. First, lower cost-per-thousand rates, driven by excess advertising space inventory, will make the Web more affordable. Second, new…