Be Your Own Customer First
Sometimes, employees at cosmetics firm OPI Products see president and founder George Schaeffer strolling down the hallways sporting a colorful new shade of lipstick.
Sometimes, employees at cosmetics firm OPI Products see president and founder George Schaeffer strolling down the hallways sporting a colorful new shade of lipstick.
Professional athletes often rely on a personal coach to help them cope with competition and play to their maximum potential — a concept that’s scoring points in the business arena.
Digital Library > Defining and Serving a Market > Sales, general “Surplus Salesforce Triggers Explosive Growth” On the surface, it may sound crazy: PSS/World Medical, a leading distributor of medical supplies, hires more salespeople than it needs — 5% to be exact. Yet having people in reserve who can join the front lines at a moment’s notice has been key…
Digital Library > Building and Inspiring an Organization > Minority-owned firms “New Funding Sources for Minority-Owned Firms” One of the first hurdles that minority-owned firms face is financing. In a 1999 Federal Reserve study, 68.5% of small businesses owned by black men were denied loans in the past three years. The vast majority of small-business owners (regardless of race) said…
Looking for an edge against the competition? Market research can help you anticipate customer needs, reduce risk when introducing new products and keep an eye on your competition.
If your business is in financial trouble, should you file for bankruptcy protection under Chapter 11? Learn your options and your alternatives in this Quick-Read.
Stunned by internal computer crime, Scarborough Group changed hiring and management practices.
Jim and Michele Evanger pioneer franchising in interior design.
Creating a document that works for you and your employees.
Taking time out to get customer feedback pays off.