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Focus Groups

What do your customers really want? Focus groups can help you find out. Learn how to use focus groups, and more important, how to analyze the results to keep your customers satisfied.

Your Move — What Price Integrity?

Digital Library > Building and Inspiring an Organization > Ethics “Your Move — What Price Integrity?” They say everyone has a price. What’s yours? Like it or not, that’s the question your stakeholders are asking themselves and each other about you these days. How can they not? The Enron mess amazes even some hardened veterans of the business wars. And…