Digital Library and Entrepreneur’s Resource Center Articles

Sales Increase Analysis Test

30 May, 2002
This is an extensive checklist to diagnose your staffing, orientation, training, and communications problems among your sales, marketing, and advertising personnel.

And Now, The End Is Near — It’s a Business Owner’s Least-Favorite Task: Firing an Employee

30 May, 2002
How can an employer minimize legal problems when it's necessary to fire an employee for unsatisfactory performance?

Your Most Effective Capital-Raising Approach

30 May, 2002
Like just about any business operation, there is a process or general procedure associated with seeking private investment in your firm. This article helps the seeker of funds establish a reasonable ...

So You Want to Go Public?

30 May, 2002
This seven-step outline of the process of Initial Public Offerings is based on the book Going Public, by Frederick D. Lipman. It is accompanied by commentary from three CEOs who have ...

Factoring: Funding Secret of the Giants

30 May, 2002
Factoring is the sale of accounts receivables to financing sources. This means that your longer-term receivables can be made available to you in a much shorter time period. This article explains ...

Boosting Commitment in Your Team

30 May, 2002
This list of eight factors that influence employee commitment to the success of a project is based on the authors' book, "Win-Win Partnerships."

Are You Assertive Enough to Succeed in Business?

30 May, 2002
Demonstrates and illustrates the differences between assertive, passive, and aggressive behaviors. Includes tips on channeling aggressive and passive behaviors into more assertive and positive behaviors. Concludes with the Assertiveness Bill of ...

Confidently Selling Ourselves and Our Ideas

30 May, 2002
Everything we do is sales oriented. Acquiring or improving the necessary skills to connect with an audience and successfully sell ourselves is important to everybody. This article professes the "PAL" model ...

Why Press Releases Fail

28 May, 2002
Digital Library > Defining and Serving a Market > Press releases “Why Press Releases Fail” Most press releases are immediately filed — in the trash can. There are a number of ...

Squeeze the Most from Every Dollar

28 May, 2002
To spend wisely, think creatively, tap free or low-cost alternatives and tighten your fiscal discipline. It's a skill that CEOs ignore at their own peril.