Smart, Simple Direct-Marketing Ideas

14 Jan, 2002
We've brainstormed a long list of basic marketing techniques to better attract your customer. Some of them don't even cost any money.

Using Alternative Dispute Resolution

14 Jan, 2002
Litigation leads to expensive, messy, public confrontations with uncertain outcomes. However, alternatives exist for disputing parties. Mediation or arbitration can bring faster and cheaper resolutions with concern for privacy and relationships.

How to Value Your Company

14 Jan, 2002
Find out why you should perform a valuation for your company. Then examine several valuation methods you should consider.

Keeping Your Employees Safe at Work

14 Jan, 2002
As an entrepreneur, one of your priorities should be ensuring the safety of your employees. Read these tips for creating a more secure and potentially more productive work environment.

Revealing the Person Behind the Resume: Pre-employment Testing

14 Jan, 2002
Pre-employment testing is an easy way to ratchet your hiring process up to its most effective level. You can offer jobs only to candidates who promise to synergize with your team, ...

How to Analyze Cash Flow to Find Your Ideal Growth Rate

14 Jan, 2002
Growth, while desirable, is full of risk. Planning for growth will allow your company to accelerate its level of activity and meet expenses. To avoid being a victim of success, you ...

How to Establish a Public Relations Campaign

1 Jan, 2000
As you launch and grow your business, one of the most tricky and misunderstood challenges involves public relations. While handling the media and releasing information in a crisis is one aspect ...

How to Analyze Profitability

1 Jan, 2000
Although the pride of ownership and career satisfaction are healthy goals, the most likely reason you started your business was to generate profits. This guide introduces you to several methods for ...

How to Analyze Your Business Using Financial Ratios

1 Jan, 2000
Using a sample income statement and balance sheet, this guide shows you how to convert the raw data on financial statements into information that will help you manage your business_

How to Write a Sales Letter

1 Jan, 1996
A primary and widely-used form of communication, a sales letter is a marketing tool that can build your client base and increase your sales. This guide will take you step-by-step through ...