Standing Out From The Competition: Service-Business Marketing
What should a company that deals in services do to get and retain clients?
What should a company that deals in services do to get and retain clients?
CEOs reveal what worked and why.
CEOs share their trials, tribulations and success stories.
Big corporations can raise capital through IPOs, but what options do smaller businesses have? This Quick-Read explains the ins and outs of direct public offerings.
What do your customers really want? Focus groups can help you find out. Learn how to use focus groups, and more important, how to analyze the results to keep your customers satisfied.
More and more VCs are investing in emerging-growth businesses. Find out how to get some of that cash.
Oftentimes copy in advertising does not attract attention or motivate the reader to action. This article offers some proven advice to increase your response rates for print advertising mediums. Includes strategies for headlines, setting up fulfillment procedures, and follow-up with prospects.
This is an extensive checklist to diagnose your staffing, orientation, training, and communications problems among your sales, marketing, and advertising personnel.
Factoring is the sale of accounts receivables to financing sources. This means that your longer-term receivables can be made available to you in a much shorter time period. This article explains all of the uses that the cash could have in your hands, considerations to keep in mind when seeking a purchaser of receivables, the financial mechanics behind factoring, as well as a question-and-answer session on the topic.
As small business owners, we are always looking for creative ways to grow our companies. Primarily, ones which our pocketbooks can afford. How much do you presently spend on conventional advertising? Give some consideration to adding promotional products to your mix.