Healthy Bodies, Healthy Profits

20 Aug, 2011
Spend $1 on wellness programs, get $3 back.

Entrepreneur's Adviser — In the Know

20 Aug, 2011
Digital Library > Defining and Serving a Market > Business conditions “Entrepreneur’s Adviser — In the Know” Question: "How do you maintain current knowledge of markets?" Answer: It’s easy to become ...

Dickering for Dollars: How to Get the Most Bang for Your Buck

20 Aug, 2011
Conquer the dread of talking money and cash in.

Real-Estate Pointers From Your 'Postman'

20 Aug, 2011
Digital Library > Operations and Technology > Site selection “Real-Estate Pointers From Your ‘Postman'” Searching for office space? Ask your mailman. Under the right circumstances, you may find a great deal. ...

Knocking on Venture-Capital Doors

20 Aug, 2011
How to find money to take your company to the next level.

Determining the Real Costs of Lead Generation — and Making It Work

20 Aug, 2011
Keys to a successful marketing program: targeted audience, sharp appearance, valuable offer.

Using Databases Effectively

20 Aug, 2011
Databases are no longer just dry collections of facts and figures. Newer, broad-based applications can help you manage information and increase productivity in every segment of your company. This Quick-Read can ...

E-Commerce: What Works, What Flops

20 Aug, 2011
Setting sail on choppy electronic waters? Learn which boats float.

Simplicity Sells: The Unplugged Moment

20 Aug, 2011
Digital Library > Defining and Serving a Market > Business conditions “Simplicity Sells: The Unplugged Moment” Today our lives are divided into two realms. Part of the day is spent in ...

Optimizing Customer Acquisition Costs: A Linchpin to Your Profitability

20 Aug, 2011
Simple arithmetic shows how new customers affect margins.