Quality Makes the Difference
Dale Crownover’s quest for quality doubles sales to $4.2 Million and lands Texas Nameplate prestigious Malcolm Baldrige Award.
Communicate Your Values
Learn how to articulate your brand promise to encourage growth.
Selling Without Slip-Ups: 9 Turn-Offs to Avoid
Digital Library > Defining and Serving a Market > Sales techniques “Selling Without Slip-Ups: 9 Turn-Offs to Avoid” Sometimes it’s what you don’t do that counts. Below are a few turn-offs that could cost you a valuable sale: Poor grooming. Smoking. Knocking anyone, especially competitors. To outsiders, it looks like the competitor may be better than you — and your…
More Tales From the New Economy
Digital Library > Defining and Serving a Market > Target marketing “More Tales From the New Economy” Entrepreneurs speak out on the changing nature of their businesses: Used Musical Instrument Store: "eBay, Harmony Central, Musician’s Friend and other Internet auction sites have hurt us. There still are those customers that must feel and play before buying, and we obviously cater…
Managing Innovation and R&D
No company wants to stagnate, no matter how good business might be today. Get ideas on how to stimulate your R&D team into the right creative groove, without wasting time on unprofitable ventures.
One Big Client Isn't Better
Blood, sweat and lawyer cum receptionist put Idamar into the black.
Cash Flow: Your Company's Fuel Gauge
Use your cash-flow statement as a management tool.
Bringing Online Education to Employees
Digital Library > Human Resources Management > Employee development “Bringing Online Education to Employees” If you can’t send your employees to school, bring school to them. Nearly half of all U.S. colleges and universities now offer classes taught by audio, video or over the Internet, according to a new U.S. Department of Education study. Between the school years 1994-95 and…
Entrepreneur's Adviser — Know Thyself
Digital Library > Building and Inspiring an Organization > Strategic planning “Entrepreneur’s Adviser — Know Thyself” Question: "How do I define my core competencies?" Answer: Market timing and competition have left no time for company wanderings into areas of marginal competency or fuzzy focus — either of which can take you out of the game. Specifically define what your business…
Choosing a Distribution System or a Distribution Agent
Getting your products to your customers means choosing the right distributor. Learn about your options and discover ways to find the best distribution system for your company.