Quick Links: Return To Entrepreneur’s Resource Center

Extreme Measures — Managing With Style

Digital Library > Building and Inspiring an Organization > Negotiation “Extreme Measures — Managing With Style”

Hecky Powell, owner of Hecky’s Barbeque, Evanston, Ill., repeatedly asked the young men working the take-out counter to pull up their pants — to no avail. Saggy pants and exposed boxers continued to appear, and Powell didn’t believe the fashion statement conveyed the right message to customers.

Then Powell relented — sort of. The men could wear their pants slung low, but only with boxers emblazoned with Hecky’s bright yellow logo. The strategy worked.

"If they forgot those boxers, they had to pull their pants up," Powell explains. "More and more now, they’re just wearing their pants up. I think it’s going out of fashion. Or maybe I had an influence."

Related Articles...
Seeking Investors — What Venture Capitalists Want

More and more VCs are investing in emerging-growth businesses. Find out how to get some of that cash.

Read More ...
Do the Right Thing

Digital Library > Building and Inspiring an Organization > Ethics “Do the Right Thing” With business moving at a rapid pace, ethical dilemmas will arise at a faster rate — ranging from the able-bodied trying to get a handicapped sticker for easy parking to insider trading. At a recent ethics seminar for Chartered Property Casualty Underwriter (CPCU), Marsha Egan, a

Read More ...
On-the-fly Orders Take Flight on the Web

Digital Library > Defining and Serving a Market > Electronic commerce “On-the-fly Orders Take Flight on the Web” Customers log on to your Web site, design their own products and click to order. Electronic gears set the manufacturing process in motion, and the item is custom-made, inspected, packed, shipped and delivered to the customer within a few days. That scenario

Read More ...