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If It Ain’t Broke …

Digital Library > Defining and serving a market > Differentiating your company “If It Ain’t Broke …”

Mary Kay Ash, founder of Mary Kay Cosmetics, prides herself on being receptive to new ideas, but says "It’s impossible — and undesirable — to accept every overture to change."

For example, an outsider suggested it was time to get rid of the company’s hallmark pink Cadillacs, calling them "frivolous." Retorted Ash: "The pink Cadillacs have proven to be one of the greatest public relations/advertising ideas we have ever instituted. Even if someone knows little about the company, when they see a big pink car, they think, ‘Mary Kay!’ So while you should pursue change, execute it with caution."

Source: "Mary Kay You Can Have It All" by Mary Kay Ash, Prima Books.

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