Second-Stage Entrepreneurs
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You searched for "Advertising"
20 articles were found.
- Ad-agency Essentials: CEO Strategies
When to engage ad professionals and how to use them.
- Advertisers Tune In to Net Radio
- Cheaper Web Ads Add Up to Growth
- Classic New Product Marketing Missteps
- Cross-Promotions: The Free Form of Advertising
Cross-promotions combine an effective message with free distribution. In a sense, it is a new advertising medium with no monthly bills.
- Do-It-Yourself Advertising
… an extensive article laying out the basics of putting together a marketing plan, knowing the options for advertising, cost comparisons, and writing ad copy. Numerous frequently-asked questions round out this useful article.
- Getting the Most from Your Print Advertising Dollar
Do you want to stop wasting your advertising budget? It's a no brainer. Find out how to make your ad dollars perform for you.
- How to Create a Winning Direct Mail Advertising Package
— excerpted from the book: How to Market a Product for Under $500! this article focuses on tips for a successful direct mail package.
- How to Create an Effective Advertisement
You don't have to be a creative genius to create simple, yet effective, advertising. Focusing on print ads, this guide takes you step-by-step through the fundamentals of writing ad copy that will sell your product or service.
- How to Write a Direct-Mail Piece
One of the most common forms of direct mail is a letter. It's also the most complex, because all of the elements of the letter package must work together to get the customer to read and then act.
- Increase Your Advertising Response by 10 Times!
Oftentimes copy in advertising does not attract attention or motivate the reader to action. This article offers some proven advice to increase your response rates for print advertising mediums. Includes strategies for headlines, setting up fulfillment procedures, and follow-up with prospects.
- Increase Your Market Share With Promotional Products
As small business owners, we are always looking for creative ways to grow our companies. Primarily, ones which our pocketbooks can afford. How much do you presently spend on conventional advertising? Give some consideration to adding promotional products to your mix.
- Is Direct Mail Right for You?
- Lillian Vernon's Million-Dollar Mistake
A fantastic failure taught this consummate catalog entrepreneur as much, if not more than, her many successes.
- Marketing by Creativity: A Case History: "Anatomy of a Winning Ad Campaign"
Intertwining your marketing and public relations efforts can lead to synergies that neither activity could accomplish independently. This article suggests some tactics for deployment with illustrations drawn from real-life experience.
- Show-off Your Testimonial Letters
Word-of-mouth advertising is a great promotional tool for goods, products, or services. Testimonial letters from satisfied customers are a powerful way of leveraging the control of advertising with unsolicited endorsements. Tips on effectively using testimonial letters and getting the permission of the correspondents are contained in this document.
- Something to Be Said for Redheads
- Tap the Co-op Fund
- The Art of Unconventional Marketing
Cindy Houston Hazen uses gifts that stick to raise her profile.
- Tips for Direct Mail Advertising Success
— provides tips for success in direct mail campaigns.
