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You searched for "Brand issues"
11 articles were found.
- Branding: Delivering on a Promise
A powerful brand takes more than a clever ad campaign.
- Choosing a Name for Your Company
Company names and logos are all-important marketing tools. Choosing the perfect ones involves logic, creativity and a bit of luck. Find the right name/logo, and you stand a chance at being remembered at the moment of consumer choice, long after your initial sales pitch.
- Communicate Your Values
Learn how to articulate your brand promise to encourage growth.
- Dollars and Brand Sense
How to measure your brand investment. Final article in a four-part series on branding.
- Gaining a Competitive Edge
- How a Small Pen Distributor Built a Brand: The Write Stuff
Niche marketing, above-and-beyond service and creating an image drive Kenro sales up 30%.
- How to Identify Your Brand
More than marketing: Branding attracts workers, sets direction.
- Looking for Loyalty
To keep customers coming back, understand what makes them faithful in the first place.
- Put Your Money Where Your Mouth Is
Acting on your brand promise is a challenge because it requires change. This can mean answering the phone in a new way, introducing a new logo or restructuring your organization to live up to your brand promise. Third article in a four-part series on branding.
- The Name Game
A misnomer means a lost opportunity; compelling IDs can open doors.
- Will New Name Mean New Sales?
To expand a market, Clifton Boyd renamed his company.
