Second-Stage Entrepreneurs
Entrepreneur's Resource Center
You searched for "Lead generation"
9 articles were found.
- Determining the Real Costs of Lead Generation -- and Making It Work
Keys to a successful marketing program: targeted audience, sharp appearance, valuable offer.
- Generating New Business
One leads group boosts members' sales by $500,00+.
- Getting Your Salesforce to Sell More
Keep call reluctance from stifling growth at your company.
- Hitting the Target Market
Aggressive cold calling nets new and return customers for cruise ship
- How to Qualify Leads and Prospects
How to find good-quality sales leads? Qualifying leads and prospects is an important first step for anyone's sales process. You need to know where to go for leads, how to get them, what to say when you've got them, and finally, how to get them to buy.
- Innovative Lead Generation
An innovative approach to finding quality sales leads is to anticipate a prospect's need. The explosion of available publications in the field of marketing communications gives you much of the information you need to identify high quality potential leads, before your competition using the usual phone lists. Numerous tips for exploiting this type of data are provided in this useful article.
- Managing Your Cold Calls
Cold calls can be one of the most difficult aspects in sales. This article gives a plan for success that includes generating qualified leads, developing interest in your products, arranging in-person sales calls, and following up on purchases.
- The Art of Prospecting for Customers
Strike a gold mine of new customers by polishing cold-calling, referral and direct-mail techniques.
- Value Captures Potential Customers
Quality-control checkpoints ensure leads are followed up in the most effective — and cost-efficient — manner.
