Second-Stage Entrepreneurs
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You searched for "Target marketing"
10 articles were found.
- A Niche in Time ...
Six suggestions for tapping a new market.
- Best-Practice Marketing: Divide and Conquer
Segment and target your way to optimized marketing that produces sales.
- Creative Response to Market Signals Revs Up Falling Sales for Toy Company
Scott and Steven Walker win with change management.
- Extreme Measures -- Firing Customers
- Generational Marketing
One generation's turn-on may be another's turn-off.
- How to Expand Your Business Through New Market Development
Planning and implementing a growth strategy to develop new markets and expand your business before your current market flattens out will not only help your business survive tough times, it could also give you a considerable edge.
- How to Identify a Target Market and Prepare a Customer Profile
Get your message to the people who need and want what you have to offer! This guide takes you through a step-by-step process that helps you identify specific target markets within your industry and provides you with the know-how to create customer profiles to better channel your marketing efforts.
- Making Money off of Grandma: Everyone's Capitalizing on the Aging of America
Customer-base demographic trends are discussed. "Remember, the 50-plus market has 43 percent of the country's total discretionary income — and 77 percent of all financial assets in the U.S. — according to the census. And with the Boomers going gray, you ain't seen nothing yet."
- Responding to Unexpected Change
When a changing legal environment created stiff price competition, Joe Coulombe turned lemons into lemonade.
- Switching Target Markets Results in Increased Sales
Success begins with knowing what you don't know and hiring a specialist.
