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1. A Niche in Time ...
Six suggestions for tapping a new market.
2. Best-Practice Marketing: Divide and Conquer
Segment and target your way to optimized marketing that produces sales.
3. Creative Response to Market Signals Revs Up Falling Sales for Toy Company
Scott and Steven Walker win with change management.
4. Extreme Measures -- Firing Customers
5. Generational Marketing
One generation's turn-on may be another's turn-off.
6. How to Expand Your Business Through New Market Development
Planning and implementing a growth strategy to develop new markets and expand your business before your current market flattens out will not only help your business survive tough times, it could also give you a considerable edge.
7. How to Identify a Target Market and Prepare a Customer Profile
Get your message to the people who need and want what you have to offer! This guide takes you through a step-by-step process that helps you identify specific target markets within your industry and provides you with the know-how to create customer profiles to better channel your marketing efforts.
8. Making Money off of Grandma: Everyone's Capitalizing on the Aging of America
Customer-base demographic trends are discussed. "Remember, the 50-plus market has 43 percent of the country's total discretionary income — and 77 percent of all financial assets in the U.S. — according to the census. And with the Boomers going gray, you ain't seen nothing yet."
9. Responding to Unexpected Change
When a changing legal environment created stiff price competition, Joe Coulombe turned lemons into lemonade.
10. Switching Target Markets Results in Increased Sales
Success begins with knowing what you don't know and hiring a specialist.