Edward Lowe Foundation

Second-Stage Entrepreneurs
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Title:	"How to Establish a Promotional Mix"
Summary:	You drive sales by promoting the benefits of your company's goods or services to pools of potential buyers. The ways you promote your organization will largely determine whether you successfully plant the right messages in the minds of your target audience. This module explains how you can establish a promotional mix best suited to your company's needs and resources.


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Resources

U.S. Jobs 2006-2008
U.S. Jobs 1993-2008
Littleton Economic Gardening
Kauffman Foundation Research

Chris Gibbons: Introduction to Economic Gardening
Mark Lange: Economic Gardening Update for Collier County, FL (Naples)

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