May 20, 1949 — Ed Lowe advertises Kitty Litter nationally in House & Garden magazine, and orders begin pouring in.

July 1, 1949 — In cooperation with Trupal Pet Shop, WKAM radio station of Warsaw, IN., announces over the air: “Kitty Litter … taking the place of sand … but doesn’t smell when used over and over.”

September 16, 1949 — Kitty Litter is now available bulk in 50-pound bags or packed in 5-pound bags for resale.