Beehiving Buzz

20 Aug, 2011
Digital Library > Defining and serving a market > Differentiating your company “Beehiving Buzz” There’s been a major structural shift in community as America’s monolithic civic arena crumbles. In its place ...

Simplicity Sells: The Unplugged Moment

20 Aug, 2011
Digital Library > Defining and Serving a Market > Business conditions “Simplicity Sells: The Unplugged Moment” Today our lives are divided into two realms. Part of the day is spent in ...

Entrepreneur's Adviser — In the Know

20 Aug, 2011
Digital Library > Defining and Serving a Market > Business conditions “Entrepreneur’s Adviser — In the Know” Question: "How do you maintain current knowledge of markets?" Answer: It’s easy to become ...

Entrepreneur's Adviser — Know Thyself

20 Aug, 2011
Digital Library > Building and Inspiring an Organization > Strategic planning “Entrepreneur’s Adviser — Know Thyself” Question: "How do I define my core competencies?" Answer: Market timing and competition have left ...

Don't Put Me on Hold

20 Aug, 2011
Digital Library > Defining and Serving a Market > Customer service “Don’t Put Me on Hold” Speedy customer service is what consumers want from their online services, whether it’s a mortgage ...

Determining the Real Costs of Lead Generation — and Making It Work

20 Aug, 2011
Keys to a successful marketing program: targeted audience, sharp appearance, valuable offer.

When Errors Are Not an Option

20 Aug, 2011
Digital Library > Operations and Technology > Inventory control “When Errors Are Not an Option” Alaskan Brewing Co. leveraged its biggest operational obstacle to develop impressive organizational muscle. The Juneau-based microbrewery, ...

Balancing Cash Flow and Bigger Clients

9 Mar, 2011
Digital Library > Defining and Serving a Market > Market strategy “Balancing Cash Flow and Bigger Clients” Paul Baker and Todd Reifenrath started Chicago-based Webitects.com in February 1999 to lasso the ...

Your Move — The Power of Peer Learning

8 Apr, 2003
A CEO roundtable helps you work on your business.

Your Move — Through the Looking Glass

10 Mar, 2003
It's imperative to know what makes you unique and how customers perceive you.