The Art of Unconventional Marketing
Cindy Houston Hazen uses gifts that stick to raise her profile.
Cindy Houston Hazen uses gifts that stick to raise her profile.
Exporting your products can be lucrative or disastrous. Avoid mistakes with a systematic approach to entering the global market.
Digital Library > Defining and Serving a Market > Advertising, general “Tap the Co-op Fund” Co-op advertising programs are a cost-sharing arrangement between manufacturers and retailers to stretch advertising dollars. Collectively, manufacturers earmark about $30 billion annually for co-op ads. However, much of the money goes unused, reports the Yellow Pages Publishers Association (YPPA). Co-op opportunities are available in every…
When things go wrong with your company or your work, it’s important to take care of yourself. Important advice for dealing with bad situations.
Nineteen solid suggestions for bringing your schmoozing skills up to snuff.
Besides helping others, corporate philanthropy has significant internal rewards.
Business plan vs. strategic plan: There is a difference.
A ‘sticky’ Web site keeps customers clamoring for more.
The author, a banker, dispenses some straightforward advice for keeping your business on the straight and narrow. Several common pitfalls are pointed out, with strategies for avoidance. Includes discussion on such topics as finance, management, planning, family, and lack of focus.
Focus on the process, and the outcome will take care of itself