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Interactive Kiosks Keep You in Touch 24 X 7

Digital Library > Defining and Serving a Market > Electronic commerce “Interactive Kiosks Keep You in Touch 24 X 7” Interactive kiosks — such as bank ATMs or interactive point-of-sale displays — allow the sale of goods, distribution of information and the tracking of that data, all without having a person in the loop. And this technology is about to…

Surplus Salesforce Triggers Explosive Growth

Digital Library > Defining and Serving a Market > Sales, general “Surplus Salesforce Triggers Explosive Growth” On the surface, it may sound crazy: PSS/World Medical, a leading distributor of medical supplies, hires more salespeople than it needs — 5% to be exact. Yet having people in reserve who can join the front lines at a moment’s notice has been key…

When Good Deeds Run Afoul

Digital Library > Operations and Technology > Suppliers “When Good Deeds Run Afoul” Ice cream manufacturer Ben & Jerry’s has a reputation for being a socially responsible business. But it learned — the hard way — to proceed with caution when combining benevolence with business. For example, co-founder Ben Cohen learned of a bakery that hired the homeless and used…

Cutting-Edge R&D at Your Fingertips

Digital Library > Defining and Serving a Market > Product development “Cutting-Edge R&D at Your Fingertips” Like a peek at emerging technologies? The National Technology Transfer Center (NTTC) has created a database that tracks and monitors federally funded R&D activity at universities around the country. Entrepreneurs can tap this one-of-a-kind database for high-tech information on computer manufacturing and biotech concerns,…

What to Look for in a Telemarketing Firm

Digital Library > Defining and Serving a Market > Telemarketing “What to Look for in a Telemarketing Firm” Consider letting someone else’s fingers do the dialing for your next telemarketing effort. Outsourcing allows you to: Save money. No need to hire new staff or train existing staff. Reach your goals faster. One of the biggest advantages of outsourcing telemarketing is…

Focus on Fitness for a Better Bottom Line

Digital Library > Human Resources Management > Health care “Focus on Fitness for a Better Bottom Line” Want a healthier bottom line? Invest in your workers’ health. Corporations are doing a lackluster job of managing employees’ health, say 40% of human resource executives in top companies surveyed by Towers Perrin. Heart disease, stress and depression will have increasing impact on…