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Selling Without Slip-Ups: 9 Turn-Offs to Avoid

Digital Library > Defining and Serving a Market > Sales techniques “Selling Without Slip-Ups: 9 Turn-Offs to Avoid” Sometimes it’s what you don’t do that counts. Below are a few turn-offs that could cost you a valuable sale: Poor grooming. Smoking. Knocking anyone, especially competitors. To outsiders, it looks like the competitor may be better than you — and your…

Easy Export Assistance

Digital Library > Defining and Serving a Market > Exporting “Easy Export Assistance” One way to grow your business is to expand globally. Visit Exporthotline.com, a Web site tailored to small- and medium-sized firms. Its database includes more than 5,000 market-research reports, a directory of business-to-business contacts and industry reports in more than 80 countries, detailing import and export conditions…

Real-Estate Pointers From Your 'Postman'

Digital Library > Operations and Technology > Site selection “Real-Estate Pointers From Your ‘Postman’” Searching for office space? Ask your mailman. Under the right circumstances, you may find a great deal. One company was looking for about 4,000 square feet of space — half office, half warehouse. The owner went to an office complex one day, tracked down the letter…

The Pepsi Challenge: Perseverance Pays

Digital Library > Legal Issues and Taxes > Bankruptcy “The Pepsi Challenge: Perseverance Pays” Need inspiration? Pepsi-Cola Co. went bankrupt twice — and still kept bubbling. Invented in the 1890s by pharmacist Caleb Davis Bradham, Pepsi soon made a name for itself. By 1913 several plants were exhibiting increases of more than 200%. Then World War I began, sending the…

Surprise! New OSHA Site Can Actually Save You $

Digital Library > Operations and Technology > Safety “Surprise! New OSHA Site Can Actually Save You $” Complying with federal rules costs the average small business 20 cents out of each budget dollar. But you might at least save on consulting fees by surfing the U.S. Occupational Safety and Health Administration (OSHA) Web site. Geared to small businesses, the new…