12/1952
Life magazine mentions Kitty Litter in an article about the largest cat show in the country held in Los Angeles during National Cat Week.
10/1/1953
Ed forms a new company, Happy Day Products Inc., to overcome pricing problems and profit demands between the pet store market and the grocery industry. A few months later, Happy Day ...
1/27/1954
Kitty Litter ads appear in numerous magazines, including Better Homes and Gardens, Cats, American Family, Sunset, American Home, McCall’s, House Beautiful, Ebony, Modern Romances and Parents’.
7/28/1954
Ed changes the name of his company from Lowe & Lowe to Lowe’s Inc. The new entity handles all pet items, including its flagship product, Kitty Litter. Offices are established in ...
1/28/1958
Ed purchases a clay plant in Olmsted, Ill. for $39,000 (minus eight years of back taxes) from the American Charcoal Co. in Detroit and renames the new company “Star Enterprises.”
3/5/1958
Lowe’s Inc. investigates the use of additives such as sassafras bark and oil, to control odor in Kitty Litter.