2/16/1961

27 Mar, 2017
Lowe’s Inc. promotes new “track-proof” Kitty Litter.

1/1/1963

26 Mar, 2017
Lowe’s acquires Petpak, a Milwaukee-based pet products firm, which included a bird bell operation. Two years later it moves manufacturing and packaging operations to Cassopolis, Mich.

8/1/1968

25 Mar, 2017
The company opens the Mr. Friendly Pet Store in South Bend, Ind. Although the concept didn’t take off, Ed envisions a chain of franchised pet stores.

1/1/1969

24 Mar, 2017
Lowe’s uses six semi tractor trailers to advertise Kitty Litter and Tidy Cat brands while transporting products throughout Illinois, Tennessee, Indiana, Ohio and Michigan. Estimated audience impression is 14 million people ...

5/30/1969

23 Mar, 2017
Time magazine writes an article about Ed Lowe’s corporate health incentive program, the I Can’t Afford to Lose You Club, which he established to motivate overweight executives to lose weight.