10/1980
Sponsored endorsements for Lowe’s Tidy Cat brand appear on “The Price Is Right,” “To Tell the Truth,” “Hollywood Squares” and “Family Feud” television game shows, reaching more than 75 percent of ...
11/1/1983
— The Maricopa plant undergoes a major expansion, including the addition of a 30,000-square-foot warehouse and a completely automated packaging line, which enables it produce 120 tons of finished product per ...
1/1/1985
The New! Breakthrough Kitty Litter brand wins a three-year battle with the Clorox Co.’s Fresh Step to remain the nation’s leader in the cat-box-filler industry.
6/30/1986
To more closely identify the company with Ed Lowe’s role in corporate advertising, Lowe’s Inc. is renamed Edward Lowe Industries Inc. (ELI) and bears a new corporate logo.