Acting on your brand promise is a challenge because it requires change. This can mean answering the phone in a new way, introducing a new logo or restructuring your organization to live up to your brand promise. Third article in a four-part series on branding.
Reaching out to ethnic customers can lead to growth.
To keep customers coming back, understand what makes them faithful in the first place.
Even if you’ve already got a marketing strategy and an advertising budget, you still need a public relations plan to help your business grow. This Quick-Read includes basic and creative tips for designing your PR campaign.
Sidestepping perception problems that can trip up growth.
You drive sales by promoting the benefits of your company’s goods or services to pools of potential buyers. The ways you promote your organization will largely determine whether you successfully plant the right messages in the minds of your target audience. This module explains how you can establish a promotional mix best suited to your company’s needs and resources
When customers create the products they want, companies get what they need.
Service guarantees pay off with pricing premiums of 5% to 10%.
Do you want to stop wasting your advertising budget? It’s a no brainer. Find out how to make your ad dollars perform for you.
Growing your business will eventually require more information regarding your customers and competitors. Should you do this research in-house? If not, how do you get your money’s worth from the outside firm?