How to Identify Your Brand

17 Jun, 2015
More than marketing: Branding attracts workers, sets direction.

A Few E-commerce Strategies

17 Jun, 2015
Creating a Web site is easy. Creating a Web site that sells is something much more difficult. As a small part of e-business, learn key strategies that will help your e-commerce ...

Analyze Your Marketing Program Costs

17 Jun, 2015
Few companies closely analyze the results of marketing campaigns yet a tremendous amount of money goes into marketing. Learn how to evaluate some of these numbers.

Creating and Giving Sales Presentations

30 Nov, 2014
No matter how successful you've become, it all still comes down to sales. How's your pitch these days? Has it gotten stale because you have gotten busier with other demands?

All Economies Can Make or Break You

30 Nov, 2014
Centaur Zone Café, a chic coffeehouse in Honolulu, closed its doors just a year after the grand opening. Sealing the fledgling café’s fate were a number of unfortunate circumstances and errors ...

Best-Practice Marketing: Divide and Conquer

30 Nov, 2014
Segment and target your way to optimized marketing that produces sales.