Looking for Loyalty
To keep customers coming back, understand what makes them faithful in the first place.
To keep customers coming back, understand what makes them faithful in the first place.
Digital Library > Building and Inspiring an Organization > Creativity and innovation “Looking for Innovation? Go Outside Your Office” For new ideas, get out of your office, urges Rhett Ricart, co-owner of Ricart Automotive Group, a car dealership in Columbus, Ohio, that chalked up more than $600 million in 1999 sales. Join a trade or professional association and attend their…
To keep customers coming back, understand what makes them faithful in the first place.
A fantastic failure taught this consummate catalog entrepreneur as much, if not more than, her many successes.
Great Harvest turns down 300% growth to keep control, no debt.
Bartering offers more marketing exposure while conserving cash.
Let your actions do the talking.
You’ll be more successful by getting in touch with end users — the people who really use your product.
Power is the ability to influence both people and situations. This article explains the different types of power and how they can be used for a business’s survival and advantage, and illustrates various techniques that can be used for resolving conflict in sales and making deals. The article is directed at a female CEO, bud that does not lessen its value for others.
Even if you’ve already got a marketing strategy and an advertising budget, you still need a public relations plan to help your business grow. This Quick-Read includes basic and creative tips for designing your PR campaign.