Lillian Vernon’s Million-Dollar Mistake
“Lillian Vernon’s Million-Dollar Mistake” A fantastic failure taught this consummate catalog entrepreneur as much, if not more than, her many successes. Lillian Vernon is the stuff of entrepreneurial legend: The mail-order business launched on her kitchen table is now publicly traded with 1998 revenues in excess of $250 million.A Valuable Lesson But she and her Lillian Vernon Corp. learned perhaps…