Research is only as good as the person doing It
Plain Talk from Ed Lowe — Research is Only as Good as the Person Doing It
Determining the Real Costs of Lead Generation — and Making It Work
“Determining the Real Costs of Lead Generation — and Making It Work” Keys to a successful marketing program: targeted audience, sharp appearance, valuable offer. When you buy a newspaper or a ...
It’s a Small World After All
“It’s a Small World After All” Getting started: a primer on international trade. When you boil it down, international trade is merely another form of market expansion. Yet selling products and ...
Join the E-Commerce Revolution — Free
“Join the E-Commerce Revolution — Free” Many small businesses view the Internet as a place to level the playing field against larger competitors. Yet less than 5% of U.S.-based small businesses ...
‘Click’ Grows ‘Brick’ Space by 58%
Michael Powell is just the sort of guy you’d expect to see prowling through some dusty corner bookstore on the hunt for a book.
Don’t get too big for your britches
That’s one of the warnings my Grandpa Huber always gave me, and I’ll wager you heard something similar as you grew up. As a teen-ager, I was pretty smug, and Grandpa’s ...
Lillian Vernon’s Million-Dollar Mistake
“Lillian Vernon’s Million-Dollar Mistake” A fantastic failure taught this consummate catalog entrepreneur as much, if not more than, her many successes. Lillian Vernon is the stuff of entrepreneurial legend: The mail-order ...
Your Move — Through the Looking Glass
“Your Move — Through the Looking Glass” It’s imperative to know what makes you unique and how customers perceive you. Tom ZahniserIf you’re like most entrepreneurial leaders, surviving isn’t enough. You ...
Nifty Products Aren’t Enough
“Nifty Products Aren’t Enough” ‘Value added’ may be an overused buzzword — but it’s an important one if you want to be a market leader. It’s not enough to have a ...
How to Create Your Company’s Identity
“How to Create Your Company’s Identity” Your company and/or product identity impacts your bottom line. A positive company and product identity enhances your sales and your entire marketing communications plan. This ...