Digital Library > Defining and Serving a Market > Electronic commerce “On-the-fly Orders Take Flight on the Web” Customers log on to your Web site, design their own products and click to order. Electronic gears set the manufacturing process in motion, and the item is custom-made, inspected, packed, shipped and delivered to the customer within a few days. That scenario…
Digital Library > Acquiring and Managing Finances > Accounting, general “Electronic Bank Statements: Right for You?” Consumers and businesses will soon be able to receive their bank account statements over the Web, thanks to an interim rule approved by the Federal Reserve. Banks will be allowed to transmit checking and savings account statements by e-mail or to enable customers to…
Digital Library > Legal Issues and Taxes > Bankruptcy “The Pepsi Challenge: Perseverance Pays” Need inspiration? Pepsi-Cola Co. went bankrupt twice — and still kept bubbling. Invented in the 1890s by pharmacist Caleb Davis Bradham, Pepsi soon made a name for itself. By 1913 several plants were exhibiting increases of more than 200%. Then World War I began, sending the…
Dale Bathum scores an eagle with new marketing, products.
Digital Library > Building and Inspiring an Organization > Ethics “Do the Right Thing” With business moving at a rapid pace, ethical dilemmas will arise at a faster rate — ranging from the able-bodied trying to get a handicapped sticker for easy parking to insider trading. At a recent ethics seminar for Chartered Property Casualty Underwriter (CPCU), Marsha Egan, a…
A "virtual company" takes telecommuting to the next level. No office staff, no regular office hours — indeed, no office! But virtual companies involve a unique set of challenges. Can your business benefit by going virtual?
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Niche marketing, above-and-beyond service and creating an image drive Kenro sales up 30%.
Learn how to articulate your brand promise to encourage growth.