Raising Capital in a Direct Public Offering

26 Jun, 2002
Big corporations can raise capital through IPOs, but what options do smaller businesses have? This Quick-Read explains the ins and outs of direct public offerings.

Focus Groups

25 Jun, 2002
What do your customers really want? Focus groups can help you find out. Learn how to use focus groups, and more important, how to analyze the results to keep your customers ...

Seeking Investors — What Venture Capitalists Want

11 Jun, 2002
More and more VCs are investing in emerging-growth businesses. Find out how to get some of that cash.

Increase Your Advertising Response by 10 Times!

30 May, 2002
Oftentimes copy in advertising does not attract attention or motivate the reader to action. This article offers some proven advice to increase your response rates for print advertising mediums. Includes strategies ...

Sales Increase Analysis Test

30 May, 2002
This is an extensive checklist to diagnose your staffing, orientation, training, and communications problems among your sales, marketing, and advertising personnel.

Factoring: Funding Secret of the Giants

30 May, 2002
Factoring is the sale of accounts receivables to financing sources. This means that your longer-term receivables can be made available to you in a much shorter time period. This article explains ...

Increase Your Market Share With Promotional Products

30 May, 2002
As small business owners, we are always looking for creative ways to grow our companies. Primarily, ones which our pocketbooks can afford. How much do you presently spend on conventional advertising? ...

Getting Control of Your Cash

30 May, 2002
Most brokerage firms offer central asset accounts (also called asset management accounts) — combining checking, investing, and borrowing in a single account. The advantages of such accounts are described in relation ...

So You Want to Go Public?

30 May, 2002
This seven-step outline of the process of Initial Public Offerings is based on the book Going Public, by Frederick D. Lipman. It is accompanied by commentary from three CEOs who have ...

Squeeze the Most from Every Dollar

28 May, 2002
To spend wisely, think creatively, tap free or low-cost alternatives and tighten your fiscal discipline. It's a skill that CEOs ignore at their own peril.